Privacy Policy

Last updated: April 26, 2026

1. Introduction

Welcome to LYSTO (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding the collection and use of information when you use our real estate photography management platform.

By using LYSTO, you agree to the collection and use of information in accordance with this policy. We will not use or share your information except as described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly to us, including:

  • Name, email address, and phone number
  • Professional information (brokerage, license number, MLS ID)
  • Property addresses and details for photography services
  • Payment information and billing details
  • Account preferences and settings

2.2 Automatically Collected Information

When you use our platform, we automatically collect:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, features used, time spent)
  • Location data (city, state, ZIP code for service delivery)
  • Performance metrics and error logs
  • Cookies and similar tracking technologies

2.3 Third-Party Information

We may receive information about you from:

  • MLS systems and real estate databases
  • Social media platforms (when you connect accounts)
  • Payment processors (Stripe, PayPal, etc.)
  • Photography service providers in our network
3. How We Use Your Information

3.1 Service Provision

  • Process and fulfill photography service orders
  • Coordinate between agents and photographers
  • Manage project timelines and delivery schedules
  • Generate invoices and handle payments

3.2 Platform Improvement

  • Improve our services and user experience
  • Develop new features and functionality
  • Analyze usage patterns and performance metrics
  • Conduct research and development

3.3 Communication and Support

  • Send service notifications and updates
  • Provide customer support and technical assistance
  • Deliver marketing communications (with consent)
  • Share important platform updates and announcements
4. Information Sharing and Disclosure

4.1 Service Providers

We share information with trusted third-party service providers who help us operate our platform, including:

  • Photography professionals in our network
  • Payment processors for transaction handling
  • Cloud hosting and storage providers
  • Email and communication services
  • Analytics and performance monitoring tools

4.2 Legal Requirements

We may disclose your information if required by law or in response to:

  • Law enforcement requests or court orders
  • Regulatory compliance requirements
  • Protection of our rights, property, or safety
  • Fraud prevention and security measures

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction, subject to the same privacy protections outlined in this policy.

5. Data Security

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • End-to-end encryption for sensitive data transmission
  • Secure data storage with access controls and monitoring
  • Regular security audits and vulnerability assessments
  • Employee training on data protection best practices
  • Multi-factor authentication for administrative access
  • Automated backup and disaster recovery systems
6. Your Rights and Choices

6.1 Access and Control

You have the right to:

  • Access the personal information we have about you
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information
  • Export your data in a portable format
  • Withdraw consent for certain data processing activities

6.2 Communication Preferences

You can manage your communication preferences by:

  • Unsubscribing from marketing emails using the link provided
  • Adjusting notification settings in your account
  • Contacting us to opt out of non-essential communications

6.3 Cookie Management

You can control cookies through your browser settings or our cookie preference center. Note that disabling certain cookies may impact platform functionality.

7. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Retention periods vary based on:

  • Active account status and service usage
  • Legal and regulatory requirements
  • Legitimate business needs (billing, support, analytics)
  • Contractual obligations with photographers and clients

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention schedule.

8. International Data Transfers

LYSTO is based in the United States, but we may transfer your information to other countries for service provision. When we do so, we ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws, including:

  • Standard contractual clauses approved by regulatory authorities
  • Adequacy decisions by relevant privacy authorities
  • Certification schemes and codes of conduct
  • Your explicit consent where required
9. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will promptly delete it from our systems.

10. Compliance with Privacy Laws

10.1 GDPR Compliance

For users in the European Economic Area, we comply with the General Data Protection Regulation (GDPR) and provide additional rights including:

  • Right to data portability
  • Right to object to processing
  • Right to restriction of processing
  • Right to erasure (“right to be forgotten”)

10.2 CCPA Compliance

For California residents, we comply with the California Consumer Privacy Act (CCPA) and provide rights to:

  • Know what personal information we collect
  • Know how we use and share your information
  • Opt out of the sale of your personal information
  • Request deletion of your personal information
11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by:

  • Emailing you at the address associated with your account
  • Posting a notice on our platform
  • Providing an in-app notification

Your continued use of our services after such changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

LYSTO Privacy Team

Email: privacy@lysto.com

Phone: +1 (647) 303-7592

Address: 123 Photography Lane, San Francisco, CA 94105

We will respond to your inquiry within 30 days and work to resolve any privacy concerns you may have.